RESOURCES FOR PBS STATIONS
We invite you to partner with us on the theatrical release in your market to share Dolores Huerta’s powerful story with your community and members. There are several ways your station can be involved:
- Alert your community and members to the film’s release. We can provide sample announcements, graphics and video assets for your station’s newsletters, member calendars and social media channels. This is a great opportunity for early audience building to create momentum for when the film comes to broadcast on Independent Lens and in the community through Indie Lens Pop-Up.
- Social media giveaways. PBS Theatrical will be working with select theaters to offer run-of-engagement passes to stations for online giveaways.
- Join us in the theater. Dolores Huerta, Peter Bratt, and Carlos Santana will participate in Q&As during the opening weekends in select cities. There are opportunities for stations to introduce the film or moderate the Q&A with Dolores and the filmmakers, in locations where Dolores and Peter will be appearing.
- Host a member/donor reception. In some cities, it may be possible for stations to host a reception with Dolores and other talent prior to or following a theatrical screening.
Questions about how your station can leverage the theatrical release of DOLORES? Email Sara B. Giustini at email@example.com.
Click here to learn when DOLORES is screening in your market.
POSTER ART & FLYER
Interested in cross-posting video content from DOLORES? Email firstname.lastname@example.org to receive access.
Suggested copy to share the DOLORES trailer on Facebook:
Rebel. Activist. Feminist. Mother. Dolores Huerta’s story is unlike any other. Learn about her life and continued contributions to social justice in this powerful new documentary from Independent Lens (tagged @Independent Lens).
Dolores The Movie (tagged @DoloresTheMovie) comes to theaters across the U.S. this September. doloresthemovie.com
Dolores Huerta is among the most important, yet least known, activists in American history. An equal partner in co-founding the first farm workers unions with Cesar Chavez, her enormous contributions have gone largely unrecognized. Dolores tirelessly led the fight for racial and labor justice alongside Chavez, becoming one of the most defiant feminists of the twentieth century and she continues the fight to this day, at 87. With intimate and unprecedented access to this in tensely private mother to eleven, the film reveals the raw, personal stakes involved in committing one's life to social change. Directed by Peter Bratt.
History tells us Cesar Chavez transformed the U.S. labor movement by leading the first farm workers'union. But missing from this story is his equally influential co-founder, Dolores Huerta, who tirelessly led the fight for racial and labor justice alongside Chavez, becoming one of the most defiant feminists of the twentieth century. Like so many powerful female advocates, Dolores and her sweeping reforms were —and still are —largely overlooked. Even as she empowered a generation of immigrants to stand up for their rights, her own relentless work ethic was constantly under attack. False accusations from foes and friends alike, of child neglect and immoral behavior from a woman who married three times and raised 11 children, didn't dampen her passion or deter her from her personal mission.
She remains as steadfast in her fight as ever at the age of 87. Peter Bratt's provocative and energizing documentary challenges this incomplete, one-sided history and reveals the raw, personal stakes involved in committing one's life to the fight for justice. Interweaving archival footage with interviews from Dolores and her contemporaries, the film sets the record straight on one of the most effective and undervalued civil and labor rights leaders in modern U.S. history.
Click here to download all.
SOCIAL VIDEO CAMPAIGN
Engage station leadership and community partners with our social video campaign: What Dolores Means to Me.
Download instructions here.